Tracking competitive ads and publicity is all we do - we are experts at it.

Ad Facts offers precision advertising and publicity tracking - 98% accuracy guaranteed - plus a comprehensive report on your competitors' advertising and publicity activities, including:

• which publications they were in
• how much money they spent
• how much editorial coverage they received (measured in column inches)
• how they positioned their products
• and many other important insights that help your company gain a competitive edge.

With Ad Facts, you won't keep getting those bi-weekly envelopes full of loose clips that you're not quite sure what to do with. Instead, we give you a Clippings Binder (quarterly, semi-annually - whatever meets your needs) that organizes both advertising and publicity clips for easy comprehension. This is the preferred approach for most industrial, technical and professional services companies.

The benefit of our accuracy is only superseded by the benefit of customization - you choose the publications, competitors and product lines you want tracked to the level of detail you need. You also decide how often you need to receive the information. We can monitor advertising only, publicity only, or both advertising and publicity.

Ad Facts started providing advertising and publicity tracking services in 1989. Ad Facts is unlike an ordinary clipping service. We are a communications measurement corporation, and a source of strategic information for our clients. We are truly geared for the special needs of business-to-business companies and therefore, trade publications represent 80% of the magazines we track. The remaining 20% are consumer publications.

The results of our competitive tracking programs are used in the competitive intelligence departments of many companies as well as by product managers, advertising managers, and communications managers spanning a broad spectrum of industries.

With Ad Facts, you get:

A "big picture" view. You'll see exactly how your company's communications stack up against the competition. Advertising and publicity volume is reported for each competitor (as well as your own), and ad spending is calculated down to the last dollar! This is a great tool for supporting your Marketing Communications budget recommendations.

Precision coverage. We only monitor the publications you specify (those most likely to cover your industry), so you're not paying that high clipping service overhead to cover hundreds of irrelevant publications. For example, we offer economical coverage of the newspapers in your competitors' headquarters and plant site cities. You can learn about competitor personnel changes, expansion plans, and marketing programs without the expense of a broad scale clipping service.

Customized service. We work closely with you to design a program that's just right for your needs. And to make sure our service fits your budget, you can specify coverage for as many or as few competitors as you wish. You can also choose the depth of analysis you need. The same is true for the number of publications, markets, or products you want monitored - you only pay for the coverage you need. You also decide if you want retroactive monitoring, ongoing monitoring, or a combination of both.

Retroactive studies. We do retroactive studies for you if you want to look back a year and determine how well you fared against the competition. Many clients use retroactive data as a benchmark to compare to this year's data. Retroactive studies are often used by clients evaluating their agency's performance, or by agencies wishing to quantify their publicity successes for clients. It is also an important service for agencies and companies studying competitive positioning strategies. Retroactive monitoring has also been used in litigation for trademark infringement cases.

©2015 Ad Facts, Inc.